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Department of Business Administration
The Department of Business Administration was established in 2000, with main goals of responding to the developmental need of national industries, coordinating the mid-long range development of the University, and cultivating different levels of professional talents in management. Additionally, the Department founded the Graduate Institute of Business and Management in 2004 and founded the Program of Executives Master of Business Administration in 2008.Our Core Values
Build the right attitudes towards life to learn professional knowledge.
Visions
Cultivate a solid foundation of management talent.
Faculty
Our department has 22 full time professional teachers, consisting of 2 professors, 9 associate professors, 9 assistant professors, and 2 lecturers. All 20teachers at the rank of professor have earned a Ph.D. degree either domestically or abroad, accounting for 91% of the full-time professional teachers; many teachers of industrial experience or are currently holding professional certificates.
Curricula Planning
Using cons i s tent cur r i culum planning, the Department aims to fulfill the purpose of cultivating business and management leaders who possess innovative strategic thinking, with equal emphasis on theory and practice. We have designed five professional modules: the information Technology and Operation Management Module; Marketing Management Module; Organizational Human Resource Management Module; Innovation, Research, and Development Module; and Financial Management Module. Moreover, we have created three credit programs: Customer Management, Process Management, and Micro-innovative Management.
The Characteristics of Teachin
1.International views: Planning international language and management practice professional programs.
2.Combining case study with practice: fully utilizing case study models, simulating operating systems of a company, and operating decision integration platform and operating decision integration platform and other resources, to develop the characteristics of industries in Jung Li and its surrounding area.
3.Cultivating professional skills to elevate student’s ability in integration management.
4.Emphasizing education in nurturing positive personalities: implementing business ethics, planning professional service curriculums, and general service learning activities; cultivating positive and correct attitudes in students.
5. Providing professional facilities (teaching resources, research laboratories )
TO co-ordinate the development of curriculum and reinforce the learning effect, the Department currently has exclusive use of six professional classrooms, while i t shares more than ten professional classrooms with other departments. There is more than enough room for the students in this department to use mechanical tools and facilities.